{"product_id":"premium-ceremonial-matcha-ato-mukashi","title":"Premium Ceremonial Matcha (Ato Mukashi)","description":"\u003ch4\u003eDescription\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eCrafted exclusively for Maison Koko by Shinsuke Tsuji, heir to the Tsujirihei Honten legacy. \u003c\/strong\u003eA bespoke blend developed for us alone, and one of the two highest expressions of our partnership with the house.\u003c\/p\u003e\n\u003cp\u003eAto Mukashi is a koicha grade designation, marking matcha made in the traditional manner from leaves picked in the twenty days following the eighty-eighth night. Where the earlier picking gives weight, this one gives refinement.\u003c\/p\u003e\n\u003cp\u003eThe result is elegant. \u003cstrong\u003eRich and deep\u003c\/strong\u003e, but carried with a lightness that keeps it from ever feeling heavy. \u003cstrong\u003eUmami is generous\u003c\/strong\u003e without dominating, and a \u003cstrong\u003enatural sweetness\u003c\/strong\u003e runs alongside it. \u003cstrong\u003eBitterness \u003c\/strong\u003eand astringency are \u003cstrong\u003eminimal\u003c\/strong\u003e. Complex and composed, and best appreciated as koicha, where the layers have room to unfold.\u003c\/p\u003e\n\u003cp\u003eDairy-Free, Gluten-Free, GMO-Free, Sugar-Free, Vegan, and Vegetarian.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA note on packaging: \u003c\/strong\u003eTin and pouch colours may vary. Colours are assigned at random and cannot be selected at this time.\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Tasting notes and colour descriptions reflect general sensory perception and data provided by our supplier, and may vary by individual preference, preparation method, and seasonal batch. We do our best to describe each product as accurately as possible.\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The image is for reference purposes only. The actual colour may vary slightly due to differences in the seasonal batch.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy Ato Mukashi?\u003c\/h4\u003e\n\u003cp\u003eAto Mukashi is a designation, not a brand name, and it tells you exactly when the leaves were picked and how the tea was made.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMukashi means the old way\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eIn matcha naming, mukashi marks a tea as koicha grade, made by traditional methods passed down unchanged through generations. It is a production standard rather than a marketing term, used only by houses that still work to it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAto means the later picking\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eAto Mukashi refers to leaves harvested in the twenty days following the eighty eighth night, the traditional peak of the Japanese tea calendar. The slightly later picking produces a matcha with more delicacy and a more layered, elegant character.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eElegance over weight\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThis is a matcha of restraint. The depth is there, but it arrives with a lightness and a complexity that reveals itself gradually rather than all at once. For drinkers who prefer nuance to intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMade for Maison Koko by Shinsuke Tsuji\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eTsujirihei Honten was founded in 1860 in Uji and has spent more than 160 years working exclusively with Uji tea. This blend was developed for Maison Koko by Shinsuke Tsuji, the heir to that legacy, and is not part of their standard range.\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eCeremonial-grade green tea fine powder\u003c\/p\u003e\n\u003ch4\u003eCharacter\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweetness:\u003c\/strong\u003e Natural and gentle, running alongside the umami\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUmami: \u003c\/strong\u003eGenerous and rounded, present without dominating\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBitterness \u0026amp; Astringency: \u003c\/strong\u003eMinimal throughout \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplexity:\u003c\/strong\u003e Layered and gradual, delicate rather than bold\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish: \u003c\/strong\u003eClean and refined, elegant rather than weighty\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOrigin\u003c\/h4\u003e\n\u003cp\u003eUji, Kyoto, Japan\u003c!----\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Maison Koko","offers":[{"title":"20g Tin","offer_id":48233083470050,"sku":"1053-3","price":64.99,"currency_code":"AUD","in_stock":false},{"title":"50g Pouch","offer_id":48233083502818,"sku":"1053-1","price":129.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/1800\/5218\/files\/Premium_Ceremonial_Matcha_Ato_Mukashi_Maison_Koko.png?v=1787058096","url":"https:\/\/maisonkoko.com\/products\/premium-ceremonial-matcha-ato-mukashi","provider":"Maison Koko","version":"1.0","type":"link"}