{"product_id":"premium-ceremonial-matcha-hatsu-mukashi","title":"Premium Ceremonial Matcha (Hatsu Mukashi)","description":"\u003ch4\u003eDescription\u003c\/h4\u003e\n\u003cp\u003eCrafted exclusively for Maison Koko by Shinsuke Tsuji, heir to the Tsujirihei Honten legacy. This is a bespoke blend, developed for us alone, and it represents the highest expression of our partnership with the house.\u003c\/p\u003e\n\u003cp\u003eHatsu Mukashi is a koicha grade designation. It marks matcha made in the traditional manner, from leaves picked in the twenty days leading up to the eighty-eighth night, when the tea plant is at its most concentrated and the leaves at their most tender.\u003c\/p\u003e\n\u003cp\u003eThe flavour is deep and full bodied, with pronounced umami and a natural sweetness that arrives without any sharpness behind it. Bitterness and astringency are minimal. The mouthfeel is complex and elegant, and the finish lingers on the tongue long after the bowl is empty.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDairy-Free, Gluten-Free, GMO-Free, Sugar-Free, Vegan, and Vegetarian.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA note on packaging: \u003c\/strong\u003eTin and pouch colours may vary. Colours are assigned at random and cannot be selected at this time.\u003cspan\u003e\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Tasting notes and colour descriptions reflect general sensory perception and data provided by our supplier, and may vary by individual preference, preparation method, and seasonal batch. We do our best to describe each product as accurately as possible.\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*The image is for reference purposes only. The actual colour may vary slightly due to differences in the seasonal batch.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch4\u003eWhy Hatsu Mukashi?\u003c\/h4\u003e\n\u003cp\u003eHatsu Mukashi is not a brand name. It is a designation, and understanding it explains most of what is in the bowl.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMukashi means the old way \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eIn matcha naming, mukashi marks a tea as koicha grade, made by traditional methods passed down unchanged through generations. It is a production standard, not a marketing term, and it is used only by houses that still work to it.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eHatsu means the first picking \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eHatsu Mukashi refers to leaves harvested in the twenty days before the eighty-eighth night, the traditional peak of the Japanese tea calendar. These are the most tender and concentrated leaves of the season, and the reason this designation carries the weight it does.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBuilt for koicha\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eKoicha uses roughly twice the matcha and half the water of a standard bowl, which leaves nothing to hide behind. Only matcha with genuine depth and minimal astringency can carry it. This blend was made for that preparation, though it works beautifully as usucha too.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMade for Maison Koko by Shinsuke Tsuji \u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eTsujirihei Honten was founded in 1860 in Uji and has spent more than 160 years working exclusively with Uji tea. This blend was developed for Maison Koko by Shinsuke Tsuji, the heir to that legacy, and it is not part of their standard range.\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003eCeremonial-grade green tea fine powder\u003c\/p\u003e\n\u003ch4\u003eCharacter\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweetness:\u003c\/strong\u003e Natural and generous, present without sharpness\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUmami: \u003c\/strong\u003eFull bodied and pronounced, the centre of the cup\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBitterness \u0026amp; Astringency: \u003c\/strong\u003eMinimal throughout \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplexity:\u003c\/strong\u003e Layered and elegant, revealing itself slowly\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMouthfeel: \u003c\/strong\u003eRich and coating, refined rather than heavy\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish: \u003c\/strong\u003eLong and lingering, holding on the tongue\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eOrigin\u003c\/h4\u003e\n\u003cp\u003eUji, Kyoto, Japan\u003c\/p\u003e\n\u003c!----\u003e\u003c!----\u003e","brand":"Maison Koko","offers":[{"title":"20g Tin","offer_id":48233084715234,"sku":"1052-3","price":79.99,"currency_code":"AUD","in_stock":false},{"title":"50g Pouch","offer_id":48233084748002,"sku":"1052-1","price":159.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0708\/1800\/5218\/files\/Premium_Ceremonial_Matcha_Hatsu_Mukashi_Maison_Koko.png?v=1787058242","url":"https:\/\/maisonkoko.com\/products\/premium-ceremonial-matcha-hatsu-mukashi","provider":"Maison Koko","version":"1.0","type":"link"}