Single-ingredient, naturally caffeine-free, and completely additive-free. Slow-dried to keep every bit of its vibrant colour, sweet nutty flavour, and natural nutrients intact. Vegan & gluten-free.
Description
Introducing Maison Koko's Premium Ube Powder, a single-ingredient, 100% pure purple powder beloved across Australia and Southeast Asia. Vegan, gluten-free, naturally caffeine-free, and free from any additives, it adds a stunning natural violet colour and a warm, sweet flavour to everything from lattes and smoothies to cakes, ice cream, and classic desserts, including the Ube Matcha Latte, one of the most trending drinks.
Pronounced oo-bay, ube is the name Australians know and love for this vibrant purple powder, celebrated for its naturally sweet, nutty flavour with soft hints of vanilla and toasted coconut. Not earthy. Not artificial. Just quietly wonderful and it turns everything a show-stopping shade of violet.
*The image is for reference purposes only. The actual colour may vary slightly due to differences in the seasonal batch.
Why Our Ube Powder Is Different
With ube trending harder than ever on Starbucks menus, all over TikTok, and called the new matcha, shelves are filling up with low-quality powders packed with fillers, artificial dyes, and mystery ingredients. Ours has one ingredient only. Clean, pure and nothing else.
We slow-dry at low temperatures to preserve the natural anthocyanins, fragrance compounds, and vitamins that cheap spray-drying destroys. The result is a finely milled, clump-free powder that dissolves smoothly in drinks and mixes evenly into any batter.
What You Can Make with Ube
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Ube latte: Whisk into warm oat or coconut milk with a touch of honey.
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Ube matcha latte: Layer with ceremonial matcha for a stunning purple-and-green latte taking over cafés and social feeds worldwide.
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Cakes & muffins: Add to batter for deep colour and a gently sweet, nutty crumb.
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Ice cream: Fold into your base for a naturally purple, café-worthy scoop.
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Pancakes: Stir into the mix ; they flip purple and taste incredible.
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Ube halaya: The classic Filipino jam, now easy to make at home.
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Smoothie bowls: Blend with banana and coconut milk for a vibrant breakfast.
Also works beautifully in porridge, yoghurt bowls, frostings, halo-halo, and any dessert that deserves a little colour.
Nutrition & Benefits
Rich in Anthocyanins
The pigments that give ube its purple hue are powerful antioxidants that might help protect cells from damage, support radiant skin, and promote overall well-being.
Steady, Lasting Energy
Complex carbohydrates release energy slowly. No sugar spike, no crash. Perfect any time of day, and naturally caffeine-free.
Good Source of Dietary Fibre
Supports gut health, aids digestion, and helps you feel satisfied for longer without gluten or any additives.
Vitamins A & C
Vitamin A supports eye health and immune function. Vitamin C aids collagen production and cellular renewal — both naturally present, nothing added.
100% Clean Label
Vegan, gluten-free, no added sugar, no artificial colours, no preservatives, no fillers. Suitable for all dietary lifestyles, and for kids too.
How to Use
One teaspoon is all it takes to transform a recipe. Here's how to get the most out of every spoonful.
1. Measure 1–2 teaspoons
One teaspoon gives a soft pastel hue and delicate flavour. Two teaspoons deliver a deeper violet and a bolder, nuttier taste. One 50g pouch yields around 15 servings.
2. Activate with warm liquid first (for drinks)
Whisk the powder with a small splash of hot (not boiling) water until fully dissolved before adding your milk. This prevents clumping and brings out the colour. The purple deepens beautifully in heat.
3. Mix directly into batters & frostings
For baking, stir the powder into your wet ingredients before combining with dry. It mixes evenly and holds its colour through baking — no fading, no blotches.
4. Taste and layer
Ube's flavour is naturally mild and versatile. It pairs beautifully with coconut, vanilla, condensed milk, white chocolate, and honey. Or let it stand alone in a clean ube latte; you won't need much else.
Quick Recipes
Ube Latte
- Add 1 tsp Ube Powder to a mug.
- Pour over 2 tbsp warm water and whisk until smooth.
- Top with 200ml warm oat, coconut, almond, or dairy milk.
- Sweeten with honey, maple syrup, vanilla syrup, or condensed milk to taste.
- Serve warm or pour over ice.
- For a creamier café-style version, use coconut milk and a small splash of vanilla.
Ube Matcha Latte
- Add 1 tsp Ube Powder to a glass.
- Pour over 2 tbsp warm water and whisk until smooth.
- Add ice, then top with 180–200ml oat, coconut, almond, or dairy milk.
- Whisk ½–1 tsp matcha separately with 2 tbsp warm water until smooth and lightly frothy.
- Pour the matcha slowly over the milk to create the signature layered purple-and-green effect.
- Sweeten with honey, maple syrup, vanilla syrup, or condensed milk to taste.
- For a richer dessert-style version, use coconut milk and a small splash of vanilla.
Character
Colour
A rich, muted violet (between lavender and eggplant) that deepens to a warm royal purple in hot liquids. Vibrant and natural, never neon.
Flavour
Mildly sweet, warmly nutty, and gently creamy with quiet notes of vanilla and toasted coconut. Softer and sweeter than matcha, more fragrant than taro.
Aroma
Subtle and earthy-sweet with a whisper of vanilla. Delicate, nothing sharp, and it opens up gently when whisked into warm milk.
Texture
Finely milled and flour-like. Dissolves cleanly in warm liquids and blends evenly into batters. No clumps, no gritty patches.
Storage Guide
Keep it cool
Store at room temperature away from the stovetop or oven. Heat accelerates the breakdown of anthocyanins, dulling the colour and weakening the flavour over time.
Keep it dry
Never use a wet spoon and avoid steamy spots. If the powder clumps slightly, it has absorbed moisture — still safe to use, but best sifted first.
Keep it dark
UV light degrades anthocyanins and fades the colour. Store in a cupboard away from direct sunlight.
Always reseal after use
Press the zip seal firmly closed after every use. For even longer life, transfer to a small airtight glass jar after opening.
Refrigeration not required
No need to refrigerate. Moving the pouch in and out of the fridge introduces condensation. A cool, dark pantry shelf is ideal.
FAQs
What exactly is ube powder?
Ube is the name widely used in Australia and Southeast Asia for this beloved purple powder, known for its naturally sweet, nutty flavour and vibrant violet colour. Our powder is single-ingredient, and completely free from fillers, dyes, and additives.
Can children eat it?
Yes. There is no added sugar, no artificial colourants, and no additives of any kind. Its gentle natural flavour makes it suitable for all ages, including young children.
Why does the colour vary slightly between batches?
Natural colour is affected by the harvest season, soil, and growing conditions. A range from muted lavender to deep violet is completely normal, and the mark of a genuinely natural product with no added dye.
Is it suitable for vegan and gluten-free diets?
Yes, completely. It is 100% plant-based and naturally gluten-free. Suitable for vegan, gluten-free, paleo, and clean-eating lifestyles.
What does it taste like?
Mildly sweet, warmly nutty, and creamy — with quiet notes of vanilla and toasted coconut. Not starchy, not overpowering. Most people describe their first ube latte as surprisingly comforting.
Is it caffeine-free?
Yes, completely and naturally caffeine-free. It makes a wonderful morning drink, afternoon treat, or evening wind-down, with no jitters and no sleep disruption.
How do I make an Ube Matcha Latte?
Add 1 tsp ube powder to a glass with 2 tbsp warm water and whisk until smooth. Add ice and top with 180–200ml milk of your choice. Whisk ½–1 tsp ceremonial matcha separately with 2 tbsp warm water until lightly frothy, then slowly pour over the milk to create the signature layered purple-and-green effect. Sweeten to taste.
Can I use ube powder with matcha?
Yes, and the combination is one of the most popular drinks of 2026. An Ube Matcha Latte layers the sweet, nutty character of ube with the fresh umami depth of ceremonial matcha, creating a colour-shifting purple-and-green latte that's as striking to look at as it is to drink. Use our ceremonial matcha alongside this powder for the best result.
